The most important thing a new business owner can do to promote the success of his or her business is to cultivate the relationships that already exist and be willing to go above and beyond to cultivate more. People tend to buy from people they like. People want to feel special and important. The more a business person can make others feel that way, the most likely the buyer will be to invest with them. Relationships are the most important thing in a business.
I believe it is about helping buyers feel safe with you. Provide them a guarantee. Stand behind your product or service’s quality.
Get connected with them. Find something personal you can connect on. It might be family, where you grew up, favorite TV show, sporting event, or the kind of car you drive. Find something you can share and then go out of your way to cultivate that connection.
Customers need to feel as if you are listening to them. They want to feel important and respected. Always give them your undivided attention. Do things to let them know they are special to you.
Make sure your client has some choices. No one like to feel boxed into certain things. Always provide at least three options. There’s always good, better and best, for example.
Attempt to create some fun in your relationship, but never at the expense of the other person.
When you are able to provide all these things to your customers, your business will grow by leaps and bounds. You will far surpass your competition. Remember, relationship is the root of all influence!