List Building

Question: What is the best way to build my subscriber list?

Answer: This is a great question and one I recently found the answer to. I was at a weekend workshop with Matt Bacak last month and he taught me so much I didn’t know about Internet marketing.

The item he shared that is most pertinent to your question is that of a “squeeze page.” What Matt recommends is that you don’t need the big fancy website. If you already have one, that’s OK–it makes a great branding site but if you are trying to make money from your website, then you need a squeeze page.

What is a squeeze page? A squeeze page is a short sales letter outlining the benefits of signing up for your free product offering–whether that’s your monthly or weekly newsletter, a coupon for your products, a special report, an e-course, or any other free offer you make. On this page, you get very focused and clear about what you want the visitor to do. All you want is to capture his or her name and email address, which gives you further permission to market to them over and over again.

When you have a highly targeted squeeze page, the quality of your list will be excellent, thus increasing the odds of conversion when you do start your marketing sales cycle.

Comments

[John Genovese]

Great Post... more people who want to market over the Internet should read that post. Its straight and to the point. I have also signed up for your Ezine list.

[Kim]

Thanks John for your kind words. I hope you will find helpful information in my newsletters.

[Bill]

I totally agree with this post -- building squeeze pages is something I need to devote some effort to!