“My definition of marketing is setting up automatic, repeatable systems that create the environment where people want to buy from you instead of you having to sell them.”
Automation in marketing is a key component, particularly on the Internet. It is important to keep your name in front of your prospects but to do so in a helpful, rather than an obnoxious, way. You must believe in your product and know that your product will help people. When you think of your marketing activities as helping others, rather than trying to “sell” something, your attitude will win over customers.