Over the past five years, I've learned some things about creating an online presence. There is so much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
I realized I have only scratched the surface of what there is to know but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
Creating Your Sales Funnel
The sales funnel is a metaphor for the way you bring clients to increasingly higher levels of commitment in their buying cycle. The idea is that all your potential clients will enter the mouth of the funnel by agreeing to give you their name and email address. Then, the idea is to create increasingly more expensive products and attempt to move your customers through your sales funnel progressively by offering them the next product.
The funnel analogy is used because at each level, less of your customer base will pursue your offer until you get down to the skinniest end of the funnel where only a few choice clientele will go.
You must create a progressive line of product offerings that are targeted to your audience both in content and modality. Don’t offer teleclasses to a group who historically doesn’t purchase teleclasses. Perhaps you will need a CD or MP3 product instead.
And you will need to draft compelling sales letters for each of the products you offer, which was discussed in a previous post.
What tips do you have about creating the sales funnel? I've found I can sell an eBook at a higher price point than my actual hardcover book. The perceived value of an eBook is high. However, this is changing and more value is once again being placed with a hard copy book. Please share your ideas and practices here.
Creating an online presence is particularly important for coaches. If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.