I have learned so much over the past five years about creating an online presence. There is so very much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
I know I have only scratched the surface but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
Submitting to Directories
There are software programs and companies out there who use them that will automatically register your site with hundreds of directories. For some reason unknown to me, apparently search engines don’t look favorably on this kind of activity. They somehow have “intelligence” and can tell when the same submission has been done in bulk like that, so you want to do this submission yourself or delegate to some other live person.
This is why when registering your site with search engines, you want to create about ten different descriptions for your site and alternate those descriptions between different directories.
Seo Company is a great site that provides free search engine directory listings. I registered at all the ones that didn’t require reciprocal links.
When you can budget for some paid search engine directories, here are the ones that were recommended to me, listed in order from least to most expensive:
SEO Company also has paid search engine listings. Add yourself to them as your budget allows. It is always a good idea to do one at a time and track your traffic and conversions so you can determine which are generating the best return on your investment.
eZine Directories-If you are putting out an electronic newsletter or eZine, then google eZine directories and list your eZine there.
Blog Directories-If you have a blog, list your blog in the blog directories.
Podcast Directories-If you have any downloadable audio products on your website, you can list your site in podcast directories.
Software Directories-If you provide any software products such as screensavers or interactive software programs, you can list yourself in the software directories.
Video Directories-If you have videos, place them on You Tube and other video directories.
The more listings you have, the greater your traffic will be and the more external links you will have pointing back to your site. this is great for organic search engine ranking.
What tips do you have about submitting to directories? One thing I recommend is to delegate this work. It is easy to find a virtual assistant or someone on Elance who can do this for a fraction of the cost of the value of your time to your business. Please share your ideas and successes here.
Creating an online presence is particularly important for coaches. If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.