I have learned so much over the past five years about creating an online presence. There is so very much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
I know I have only scratched the surface but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
Search Engine Traffic
The first step in generating search engine traffic is to determine your best keywords and phrases. Generate about 25-30 keywords and phrases for each page of your website. Check them out on Word Tracker, Overture and Digital Point.
You are not simply looking for the words that receive the most clicks. You actually want to pick keywords that aren’t crowded with competitors. Then carefully place your keywords within the text of your website, as well as in the titles of your pages and the descriptions. You will also want to create metatags that are keyword rich. All of this will assist with increasing organic or natural traffic to your site.
Your goal is to be in the top websites listed when you google your keywords. Organic traffic is what will get you there.
You can also pay for high listing through advertising using your keywords and phrases. This is generally what comes up on the right-hand side of the search engine page. These are companies who have advertised through pay-per-click (PPC) advertising. I use yahoo, google and MIVA. PPC advertising has become less attractive because there is so much competition now, the cost is often prohibitive.
What tips do you have about search engine traffic? Please share your ideas and successes here.
Creating an online presence is particularly important for coaches. If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.