Over the past five years, I've learned some things about creating an online presence. There is so much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
I realized I have only scratched the surface of what there is to know but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
Newsletters or eZines
a newsletter or eZine (electronic magazine) is a great way to stay in
contact with your clients and potential clients. A newsletter is one of
those products you can offer for free to entice casual browsers to give
you their name and email address. Some people argue that newsletters
are no longer useful but I disagree. While some people are overrun with
newsletters that hardly ever get read, for the amount of work it takes
to put one together, it is worth the potential audiences you will reach.
One of the things about online marketing that will help you stand out from your competition is over delivering. A newsletter is one way to do that. Use your newsletter to deliver outstanding information to your targeted market that directly addresses their pain or their desires. Giving away great information is another way to build trust on the web.
What tips do you have about eZines or newsletters? I know the frequency varies but generally people are looking for short bits of information. Therefore, do a daily or every other day email with short tidbits or send out a longer newsletter more infrequently. With some of my sites, I send a short email every ten days and with others, I do a monthly eZine. Please share your ideas and practices here.
Creating an online presence is particularly important for coaches. If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.