Over the past five years, I've learned some things about creating an online presence. There is so much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
I realized I have only scratched the surface of what there is to know but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
The last area I want to talk about may be the most lucrative on the Internet, actually. Anytime you can partner with another professional you are increasing your exposure and broadening your client base.
There are many advantages to joint venture partnering:
- You gain access to another person’s email list.
- You gain access to another person’s expertise.
- You increase the odds of others wanting to partner with you.
- You get to put yourself in front of audiences you wouldn’t otherwise have access to.
are many opportunities for joint venture partnering but the typical one
you see is one person promoting another person’s book or information product in an attempt to
make it a bestseller on a particular day. In addition to the ones who
send this notice out to their list, there are other joint venture
partners who offer free bonus gifts in exchange for increased, targeted
traffic to their sites.
This usually results in a win/win scenario for both people involved.
What tips do you have about joint venture partners? I know you want to approach people from a position of strength. Get rid of the idea that you may be imposing on someone's time and understand that you have a valuable business offer to make that will benefit the person you are approaching. 'Please share your ideas and practices here.
For a more in depth understanding of creating an effective online presence, I recommend Michael Port’s book, Book Yourself Solid, as an excellent resource to fill in the blanks for you.
Creating an online presence is particularly important for coaches. If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.