I have learned so much over the past five years about creating an online presence. There is so very much to know and most people who start their own businesses really don’t know how to create, maximize and leverage their online presence.
My next several posts will give you a summary of what I’ve learned over the five years from reading, masterminding and coaching. I know I have only scratched the surface but if I can in any way reduce your learning curve by sharing the things I’ve already learned, then that’s what I want to do.
This is the first thing you learn when creating an online presence. It’s about narrowing your focus. It is not possible to be all things to all people and when you try, you end up watering down your message and in essence, being nothing to no one. This probably was the hardest lesson I learned. I fought the whole niche marketing idea because I believed that my niche was Choice Theory and I know Choice Theory applies to every possible life situation. While I still believe this is true, I needed to focus my marketing efforts on a much more specific and targeted niche. While I am still refining this, I have decided to market to two basic niches. The first is small to mid-size companies who are interested in creating, inspiring and leveraging diversity in the workforce and the second is managers interested in learning Empowered Leadership to increase production, improve quality and reduce employee turnover.
What is your niche? You know you have a good one if you can identify how to find them. You need to know what they read, what entertainment they gravitate toward, and what groups they belong to. It is your goal to ultimately obtain a mailing list or email list to be able to market to your niche. If you can obtain a list, then you have a well-narrowed niche.
How do you find your market niche? Please share your ideas and resources here.
If you are interested in becoming a coach or developing your coaching skills, we are starting a new coaching school based on Choice Theory, affiliated with Prairie State College. It is starting in August. If you are interested in learning more, check out the Choice Coaching Institute. You will learn more details about creating an online presence in that program.