Customers are our bread and butter. Without them, there would be no income and hence no business. Is there anything that would be too much to do for a customer? Many companies focus on gaining new customers and this is clearly an important activity. However, I wonder what you do to retain the loyal customer base that you already have. We have to look at what we do to nurture our relationship with our customers. This is so critical. If you are not paying attention to the relationship, then it will be very easy for someone else to come in and lure your customer away. It happens in significant other relationships every day. One person takes the other person for granted for so long that the first person decides to find someone else who will pay them more attention. What makes you think customers are any different?
Our loyal customers will bring us new customers, so do whatever it takes to keep your loyal customer base committed to you. Yes, I said to you, not your product. Most people buy from people they like. Your relationship with your customers is more important than the product or service you actually provide. Ask yourself, what can I do to improve or at least maintain my positive relationship with the customers I already have? Don’t neglect them or you will be looking for even more new customers out of necessity to replace the ones who have left.